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PARADAI Phuket Town is an extraordinary chocolate brand that embodies a deep passion for crafting high-quality products. Co-founder Khun Ew - Phurich Tanawut, a renowned chocolatier, PARADAI has quickly garnered global recognition. Khun Ew's love for chocolate inspired him to establish the original PARADAI location in Bangkok, which eventually led to the brand's triumph at the International Chocolate Awards World Final 2022, where they were honored with the prestigious "World Best Dark Chocolate Award". At PARADAI, their mission is to showcase the essence of Thailand through their captivating Thai chocolates. Drawing from Khun Ew's extensive experience in chocolate crafting, particularly in Peru, PARADAI has mastered the art of creating exquisite chocolates. The brand's commitment to uncompromising craftsmanship is evident in the establishment of their own mini factory, Paradai Crafted Chocolate & Café, where every step of the production process is meticulously controlled. PARADAI takes pride in sourcing cocoa beans from local Thai farmers, while also offering a selection of imported beans for experimentation. Each batch of beans contributes a distinct flavor profile, influenced by factors such as ripeness and fermentation. The expertise of the team involved in the fermentation and drying processes ensures that only the finest beans are used, resulting in exceptional products that set PARADAI apart. What truly sets PARADAI apart is their unwavering commitment to supporting local produce and promoting sustainable practices. Despite the higher cost of purchasing cocoa beans from local farmers, PARADAI believes in fostering a circular economy and championing homegrown produce. This dedication to sustainability aligns with their goal of becoming synonymous with Thai chocolate in the global market. PARADAI's success is fueled by their dedication to producing top-notch chocolates and their aspiration to elevate Thai chocolate to new heights. While already adorned with numerous accolades, including the International Chocolate Award, PARADAI continues to strive for excellence under the leadership of Khun Ew. With PARADAI, chocolate enthusiasts can indulge in a truly exceptional and uniquely Thai chocolate experience.


36 Yaowarad Rd, Tambon Talat Yai, Mueang Phuket District, Phuket 83000



Opening Hours

Mon-Wed 10-8
Thursday 9-8
Fri-Sun 10-8

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